We began with a vision and passion to inspire people of Asian origin to take control of, invest in, their health and wellbeing. We are leaders in developing and marketing innovative products and services that deliver a more natural approach to health, based on our expertise in vitamins, minerals, herbs and other nutrients. Although we have started off as primarily catering to the Indian and Malay community our future and current plan is to widen our customer base geographically as well as demographically.
Incorporated since 1995, the company operates in Singapore, Malaysia and South East Asia. The Company currently employs more than 50 people in the region, with the main office situated in Singapore.
Our health consultants help customers to understand products and educate them on nutrition to be at their best of knowledge regarding health supplements and complimentary medicines.
Our Formulas are developed using a combination of scientific evidence and hundreds of years of traditional knowledge. We use high quality ingredients which are sourced around the world and are made to exacting requirements, under the international as well local PIC/s (Pharmaceutical Inspection Convention and Pharmaceutical Inspection Co-operation Scheme) standards of good manufacturing practice. We also take great pains to register and follow rules and regulations set by local authorities like the Health Sciences Authority (HSA) and Agri-Food & Veterinary Authority of Singapore (AVA) as well as NZ Health Ministry, TGA, FDA and World health Organisation.
We proudly offer unrivalled services to our retail partners through our commitment to training and education, and to individual consumers through our free naturopathic advisory service and website – a trusted and extensive health and wellbeing resource.
We are committed to superior business performance. Our strategic direction is focused on delivering growth and continuous improvement to maintain us in leading position and to achieve ongoing success for our company and our future and current plan is to widen our customer base geographically as well as demographically.
We also plan to introduce new products into the markets within the next 1 to 3 years. The products are currently under development and testing. The introduction of these products includes proper R&D, proper permits, approvals from the various health authorities to genuinely offer and deliver the best health supplements in the world.